Last updated: October 2026
1. Who we are
This website is operated by Natural Equine Management Limited, trading as Hoofing Marvellous (“HM”, “we”, “us”). We are the controller of the personal information described in this notice.
- Company number
- 12236633
- VAT number
- GB336632206
- Registered office
- Unit 2G Redwither Tower, Redwither Business Park, Wrexham, LL13 9XT, United Kingdom
For routine enquiries, please email:
- Privacy and general enquiries: info@hoofingmarvellous.net
- Workshop cancellations and transfers: workshops@hoofingmarvellous.net
- School and course enquiries: admissions@hoofingmarvellous.net
- Support enquiries: referrals@hoofingmarvellous.net
2. Information we collect through this website
- Find Professional Support
- Name, email address, country, region, nearest town or partial postcode, the type of support you are looking for, a description of your situation, your remote-support preference and an optional choice to receive updates.
- Workshop and Phoenix Foundations interest
- Name, email address, country, region, optional nearest town or partial postcode, the workshop or format you are interested in (an in-person workshop, Phoenix Foundations Online, or both), whether you are a new or returning attendee, an optional message, your privacy acknowledgement and an optional choice to receive updates.
- Host an HM workshop
- Your contact details, the venue and hosting details you choose to share, and an optional choice to receive updates.
- Phoenix Academy interest
- Your contact details, the areas you are interested in and an optional choice to receive updates.
- HMB Pro prospectus request
- Name, email address, country, optional foundation-course status and your agreement to be contacted about the prospectus and programme.
We do not ask for a full home or yard address, payment card details or identity documents through these forms.
Spam protection. To protect our forms from spam and abuse, we use your internet connection (IP) address to limit repeated submissions.
3. How we use your information, and why we are allowed to
- Replying to your enquiry, request or registration of interest, and sending confirmation emails
- Steps you ask us to take before any agreement (contract), and our legitimate interest in responding to people who contact us.
- Arranging professional support. By submitting a support request, you agree that we may share the information you provided with a suitable HMB Professional so they can assess your request.
- Steps you ask us to take (contract) and your agreement to share, given when you submit the request.
- Protecting our forms from spam and abuse
- Our legitimate interest in keeping our services secure.
- Occasional news and educational updates
- Your consent, which you can withdraw at any time.
- Keeping records the law requires
- Legal obligation.
Sending an enquiry does not subscribe you to marketing. Your information is never published, and we do not sell it.
Workshop bookings. Workshop places are paid for through our Shopify checkout. Before checkout, our booking form asks who is attending. If you are booking for someone else, it asks for each attendee’s name and email address and whether the place is a surprise gift. These details are passed to Shopify with your order. When your payment is confirmed, Shopify sends us your order and purchaser details (name, email address and, where you give them, telephone number and address) together with the attendee details. Paid booking and attendee records are stored in our Staff Area, a secure system accessible only to authorised staff.
We use purchaser and attendee details only to administer the workshop: confirming who is attending, sending joining information, managing changes, cancellations and transfers, and keeping proper business records. This is necessary to perform our agreement with the purchaser (contract), and is in our legitimate interest in running the workshop safely and accurately. If you give us someone else’s details, please let them know you have done so and point them to this policy. For a surprise gift, we contact only the purchaser until you tell us otherwise.
When you buy from our shop or take an online course on a separate platform, we receive the details needed to provide what you have bought, and use them to deliver it, contact you about it and keep proper business records.
4. Who receives your information
- Website hosting and database: Lovable Cloud, which uses Supabase as its database service on Amazon Web Services infrastructure. Form submissions are stored in the European Union (Ireland).
- Confirmation emails: these are sent through the email service provided with our website platform, from notify.hoofingmarvellous.net.
- Individual enquiry replies: we use Postmark, provided by AC PM, LLC, to deliver replies from our team. It processes the recipient's email address, message content and delivery information on our behalf.
- Videos: if you allow YouTube and play a video, it is shown by YouTube (Google) in its privacy-enhanced mode. See section 7.
- Workshop checkout and payments: Shopify, which processes your order and payment under its own privacy notice and may process information outside the United Kingdom and European Economic Area.
- Shop and online courses: purchases and course access take place on separate platforms under their own terms and privacy notices.
- HMB Professionals: only with your agreement, when arranging support.
5. International transfers
Our website database is hosted in the European Union. Some service providers may process information outside the United Kingdom and European Economic Area. Contact info@hoofingmarvellous.net if you would like more information about where your information is processed.
Postmark processes this information in the United States. Its provider, AC PM, LLC, is covered by ActiveCampaign, LLC's active EU-US Data Privacy Framework and UK Extension certifications. These provide recognised adequacy arrangements for covered transfers from the European Economic Area and the United Kingdom respectively. You can view the certification on the official Data Privacy Framework register.
6. How long we keep your information
We keep information only for as long as we need it. The periods below are applied through regular review by our team, after which information is deleted or anonymised unless there is a justified reason to keep it.
Personalised replies and their delivery history form part of the enquiry records. Our staff include these linked correspondence records when reviewing whether enquiry information is still needed, using the relevant periods below and taking account of subsequent meaningful correspondence.
- Professional support requests
- Closed or inactive requests: 12 months after closure. Active referrals are kept while they remain active.
- Workshop interest
- Until the workshop has taken place or been cancelled, plus 12 months. General interest in a location: 24 months after the last meaningful activity.
- Workshop hosting enquiries
- Closed or inactive enquiries: 24 months after the last meaningful activity.
- Workshop booking and attendee records
- Operational booking information (who is attending, joining information sent, changes and transfers) is kept while it is needed to administer the workshop and handle any follow-up, and is then reviewed. Financial records of orders and payments are kept for as long as UK tax and accounting law requires.
- Phoenix Academy interest and HMB Pro prospectus enquiries
- Where they do not lead to enrolment: 24 months after the last meaningful contact.
We may keep information for longer where the law requires it.
8. Your rights
Under UK data protection law, and EU law where it applies to you, you have the following rights. Some apply only in certain circumstances, for example depending on why we use your information:
- to ask for a copy of your information;
- to ask us to correct inaccurate information;
- to ask us to delete your information;
- to ask us to restrict how we use it;
- to object to our use of it where we rely on legitimate interests, and at any time to direct marketing;
- to ask us to transfer information you gave us to another organisation, where we use it on the basis of consent or contract;
- to withdraw consent at any time, without affecting anything we did before.
To make a request, email info@hoofingmarvellous.net. We will normally respond within one month.
You can also complain to the Information Commissioner’s Office at ico.org.uk. We would welcome the chance to address your concern first.
9. Changes to this notice
We will update this notice when our practices change and show the date of the latest version above. Workshop cancellation terms are set out separately in our Workshop Cancellations & Refunds policy.